About me

Hi, I am Flavia Giordano, Italian food writer and eclectic culinary expert. 

I was born and raised in Bari (Puglia), where I built my career as a gastronomy author for magazines and publishers since 2005, coordinating editorial projects to promote Italian food culture and diversity. 

After living in France and the United States, I have decided to call Sweden “home” .

Here in Malmö, with my company Spaghetti ABC, I celebrate Italian food through cooking classes, sensory events, team-building activities for companies and editorial consultancy. 

My mission? Let you experience and understand the ingredients of Italian cuisine, the territories and the culture behind them, with all the senses.

My story

I studied in Bari to become an archeologist. After my graduation, I understood that my vocation was to storytell Italy, its rich food and wine heritage, the artisan knowledge, its authentic flavors. So, I took an MBA in tourism management.

I strongly believe that eating (and cooking) is an agricultural act and that’s why I put all my passion into working for Coldiretti (a farmers’ organizations), contributing to create the first Southern Italian network of educational farms. During this time I published my first two books, being a pioneer of the farm-to-table movement. 

5 more cook books followed in the next few years, printed with two of the main Italian publishers (see below). 

The more I wrote, the more the need to have an in-depth knowledge of the ingredients that are the pillars of Italian cuisine emerged in me: that is why I attended a university master’s degree in “The extra-virgin olive oil sensory science and the culinary art”, becoming an expert on extra-virgin olive oil.

A few years later, I continued my studies with ONAF, becoming a cheese taster too.  

 Thanks to this eclectic background, In more than 15 years working in the gastronomy field, tourism and communication, I have been cooperating with several companies and institutions, in Italy, the Nordic countries and the world, as:
Lund University, Eataly, Radisson Hotel, Cookpad, Rema 1000, Samsung, Italian National Research Council (CNR), Musée national de l’histoire de l’immigration, Actionaid, Expo Milano, BBC Good Food, Feltrinelli, Giunti Editore, San Pellegrino, Italian union of chambers of commerce, Pomì.

My books

My services

I am here in Sweden to guide you into the biodiversity of Italian cuisine, its flavors and raw ingredients, giving you a unique access key to the culinary roots of my country.

It will be a pleasure to work with you:
– kneading the dough and cooking authentic Italian recipes during my cooking classes
– dive into the aromas of the Italian ingredients during my sensory events
– conducting team-building activities for your company, designing tailored food experiences
– supporting your company in the communication of your brand and products, coordinating editorial products and creating contents aligned with your identity
researching, cherry-picking and shopping the Italian delicacies you need for your pantry, for everyday cooking or special occasions
curating culinary trips to explore Puglia, the farmers, the producers, the artisan, the restaurateur and the millenary cultural heritage. 

If you want to work with me, WRITE ME HERE.

Ci vediamo!

Flavia Giordano – Spaghetti ABC